TikTok is a really popular kid on Social Media these days which is what big American Tech companies are fighting for others such as Instagram have tried to copy the format but now YouTube Shorts has entered the field.
What is YouTube Shorts
YouTube Officially Announced the short-format video feature ‘Shorts’ which lives in the main application. While the company has recently been highlighting videos that are a few seconds long in its mobile app, it takes it to the next level by providing video creation tools that appear on shorts ticktalk and reels. This feature starts its roll-out as a beta only available in India.
Each short is 15 seconds long or less. Multiple clips can be taken with each other and YouTube is expanding its vast library of licensed music to shoot with some background tunes. Users will see a timer and countdown when filming starts and they can control the recording speed to add some creative options. For people to actually use this feature, YouTube App prominently displays a button at the bottom of the app’s navigation bar to upload new videos.
While the company is definitely leapfrogging into the Newest Bandwagon, the ‘Fun Short Video’ format has a lot of suit for anyone on YouTube – especially considering the first video uploaded on the platform is only 18 seconds long. Many of the creators of the platform (some of whom came from Wine) already specialize in short videos and there is no shortage of 10-second long competitive content.
Alternatively, it could be more bloated on a platform already filled with videos. Although the shorts are in the ‘initial beta’, YouTube claims that it is now being released to get feedback from users to improve the feature over time. It’s not as full-featured as TickTalk, but it’s a start; Hope this is the beginning of something worthwhile.